Campbell Maloney’s play on words speaks to the eye…
This is what happens when a designer gets creative in a way we can all understand. Campbell Maloney creates Alphabet Blocks for grown-ups. They invite you to come out and play. A joke is in there… A Russian novel… A love letter… Or not. There is always a puzzle. What you find depends on how long you play. You may figure it out on your own. You might get a clue from another player. Shapes morph into letters, letters into words, words into phrases. The phrases speak to the brain – then to the mind, as a step back refocuses the eye on the simple beauty that caught it in the first place
Campbell Maloney chose fifteen basic shapes – circles cut systematically – that can be rotated to create all 26 letters of the alphabet. The elegant brilliance of the formula is matched by the striking visual impact of its result. The shapes are arranged and oriented as solitaires, words or collections, equal in size or scaled proportionally and over-imposed.
